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When planning any media campaign, we acknowledge that the market is more segmented than ever before by diversifying the media mix to maximize our audience exposure to the message. In order to affect positive behavioral change, we generate the message as frequently as possible and we negotiate for the best media placement at the lowest possible cost. With extensive in-house resources, including Nielsen, Arbitron and MRI, we analyze quantitative, qualitative and competitive data for all media markets.

Our media planning process involves in-depth, up-front analyses of the market. We place major emphasis on finding unique promotional opportunities, and our cost-effective advertising solutions are based upon savvy ad placement and negotiation of rates in radio, television, print, outdoor and online. Our success is proven with our post-buy analyses conducted on all broadcast media buys. We deliver within a 10 percent variance of projected gross ratings points purchased.

The result: a more efficient, effective media plan, one that boosts your ROI by giving you the power to engage consumers with highly relevant messages precisely when they're most receptive.

New media is nothing new at the MannAgency. We have worked in new media for many years with many types of clients, and we're good at it. We develop campaigns that encompass the full spectrum of online possibilities, and provide you with real metrics and quantifiable results.